NUMA turns a day of scattered metrics into a single clear answer to what should I do next to feel better.
The brief: a health app that tracks metrics, follows personalised plans, and surfaces insights through an elegant interface, combining analytics, AI, and wearable integration. The hard part: advanced analytics usually means more charts. A balanced lifestyle means fewer. The project lives in resolving that tension.
"I don't need another app full of charts. I just want something that tells me what I should do next to feel better."George Matthews · primary persona
A busy professional balancing a high-stress job with family life. He runs and eats well, but has no time to analyse complex data.
To see where leading health apps leave room, I studied three: Apple Health, Oura, Whoop. Each is strong in a different way, and each gap became a design opening for NUMA.
Great for unified data. Needs a nudge toward what to actually do.
Strong: connects with everything, trusted, visualises trends over time.
Gap: shows numbers but rarely suggests next steps.
Beautifully calm. Next: direction, not just data.
Strong: minimal UI, scores delivered cleanly, low-friction ring.
Gap: AI summaries restate the charts rather than guiding.
Powerful for athletes. The opening is broader appeal.
Strong: strain and recovery framing turns data into context.
Gap: steep for novices, and value-for-cost is debated.
All three are built for people who already want the data. None is built for someone who just wants to be told, in plain language, what to do next. That is the space NUMA is designed for.
Every common frustration became a specific decision in NUMA. Tap a card to see the problem each move solves.
One clear daily summary per category. Calm by default, detail on request.
Tap for the problem ↻Most apps bury users in graphs and stats that feel more like analysis than self-care.
Every screen ends in a small next step, so data always becomes a decision.
Tap for the problem ↻Apps show plenty of metrics but rarely tell you what to actually do with them.
Users choose which categories matter and arrange them in their own order.
Tap for the problem ↻Most apps assume everyone cares about the same metrics, creating clutter and noise.
Connected devices sync automatically; a single Day Score reduces the effort.
Tap for the problem ↻People tire of logging by hand, or of making sense of too many separate numbers.
Calm feedback and gentle encouragement, supporting balance over perfection.
Tap for the problem ↻Framing health as competition can create pressure and guilt rather than care.
A Resources page turns insights into real actions: stretches, meals, mindfulness.
Tap for the problem ↻Health data often feels separate from daily life and the real choices people make.
Rather than map every screen, I mapped the three things a user actually comes to NUMA to do, each ending in a resolved state.
The core daily loop: open, read the Day Score, act on one suggestion.
Manual entry, with a smart check for whether the wearable already caught it.
Account, categories, optional device connect, straight to a first useful dashboard.
Mapping by goal kept the design honest. A long or branchy path meant fixing the structure, not decorating the UI. The "already tracked?" check and the optional device step both came from spotting friction here.
A site map fixed the architecture, then wireframes resolved the layout in greyscale, before any visual design went on top. Weak structure has nowhere to hide in boxes.
Everything hangs off a five-tab bottom nav: Home, Categories, Resources, Assistant, Settings. Categories holds all eleven trackable areas; the rest stay shallow.
I worked the hardest layout decisions in grey first, with no colour or polish to lean on. Each screen went from a low-fidelity test to a mid-fidelity resolution.
Tested three rings versus five. Five won, made scrollable and customisable, turning a layout call into a personalisation feature.
One clear number first. The total leads, the stage graph waits below the fold: "not data overload."
Lo-fi had choice paralysis from equal-weight lists. Mid-fi lifted one "For tonight" recommendation to the top.
An empty chat read as intimidating, so prompt chips were added to show what the assistant can do.
Minimal layouts, soft purple gradients, plain-language summaries, so the app feels supportive, not technical. Every screen stays quiet until asked for more.
NUMA comes from "numen", the inner life force, the spark of vitality. The brand reflects clarity, calm, and quiet sophistication: a deep purple that reads as both relaxing and rich, set in clean Helvetica, for a product about wellbeing rather than performance.
A clean, neutral sans-serif. Familiar and modern, it keeps the interface quiet so the data and suggestions lead.